Home' WWF Annual Review Malaysia : WWF-MY AR Contents SECTION | 7
The Executive Director/CEO of WWF-Malaysia on how partnerships can lead to accomplishments.
FOREWORD DATO’ DR DIONYSIUS S.K. SHARMA
DATO’ SERI TENGKU ZAINAL ADLIN
EMER. PROF. DATO’ DR ABDUL LATIFF MOHAMAD
FOREWORD | 7
2 013 marks the 41st year WWF has been in operations in Malaysia.
From its humble beginning in 1972, we are today the country’s leading
conservation organization. Many milestones have been achieved, and
many more will be as we move in tandem with the growth and progress
of our country.
Development, needless to say, brings with it challenges and threats to the
environment. We have seen that happening in the past and we continue to
see it today. However, as conservation is the name of our game, it is times
like this that we rise to the occasion, and become better and stronger, not
alone but with the support from our partners and stakeholders.
This Annual Review gives us the opportunity to highlight successful
partnerships and collaborative efforts that took place during Financial
Year 2013, which spanned from July 2012 to June 2013.
One of the fundamental actions we took was establishing the
WWF-Malaysia 2012-2020 Strategy, a comprehensive and calculated
conservation plan that parallels the country’s goals to achieve
developed nation status through Vision 2020. This Strategy presents
WWF-Malaysia’s commitment toward fulfilling our global mission in
Malaysia, to save our living planet for now and the future.
Another key decision that we made was the purchase of a new building
to house our growing family of some 200 employees. At the new
headquarters in Petaling Jaya Commercial Centre, we will continue to
adopt ‘green’ technology solutions like cloud computing, cloud services
such as Google Apps (for collaboration and emails), WebEx and Skype (for
teleconferencing) and functional cloud applications like Concur (e-claims)
and Zapper (e-leave). We will also incorporate “green” practices when we
design the IT infrastructure for the new building.
These practices not only equate to a smaller carbon footprint, but are
efficient ways to run a business - which is what we are advocating.
Change is brought upon only when an idea has caught fire in the minds
of the people, and behind every success there are always alliances whose
teamwork is the backbone of the achievement.
We are seeing more parties realizing the need for sustainable practices
in their businesses and industries, and the long-term benefits to both the
natural environment and their organizations. We would like to continue
to engage more sectors in Malaysia to drive sustainable practices through
partnerships with WWF-Malaysia to bring about change for the better.
Federal, state and local government departments and agencies are
WWF-Malaysia’s partners for the implementation of policies, governance,
enforcement and reforms. The Coral Triangle Initiative’s National Plan
of Action, for example, has seen 133 programmes and projects outlined
to protect our rich marine biodiversity with support from the Ministry
of Science, Technology and Innovation, and the Government of Malaysia;
many of which have commenced and been implemented.
Private sector and government-linked companies are partnering us for
collaborative management, responsible financing and best practices.
WWF-Malaysia’s work with Coca-Cola is an exemplary collaboration,
ensuring greater protection of water supply for five states in Peninsular
Malaysia, thus improving water security for the livelihood of millions of
We are also working with non-governmental and community-based
organizations on a range of efforts, from collaborative management to
the sharing of knowledge. The ‘Friends of Ulu Muda’ coalition is a prime
example. WWF-Malaysia, with several key NGOs, came together with
concerned civilians to lobby against illegal logging activities within the Ulu
Muda forests which are damaging the area’s water catchments.
The Setiu Wetlands is yet another premier model of how the convergence
of partnerships across multiple levels and platforms can bring about
the change we strive to achieve. An MoU with Universiti Terengganu
Malaysia has seen them championing the cause for conservation, carrying
out studies and disseminating information. The “Empowering Women
in Setiu” Project sees PEWANIS, a local community organization in
Setiu, with support from Nestle, encouraging the local women to explore
opportunities such as eco-tourism while developing sustainable incomes,
thus improving living standards. Many other players, including a local
chalet operator Penarik Inn, Pusat Sains dan Kreativiti Terengganu, the
National University of Singapore and the Terengganu State Government,
are working together to care for the Setiu Wetlands, which is on the way
to be gazetted as a state park.
These are all instances of how all of us can carry out sustainable practices
and promote efforts that can conserve and preserve our beautiful country
and its rich biodiversity. We hope that together, we can continue to
safeguard this planet that has been taken for granted. After all, it’s the
only one we have.
Change is brought upon only when an idea
has caught fire in the minds of the people,
and behind every success there are always
alliances whose teamwork is the
backbone of the achievement.
DATO’ DR DIONYSIUS S.K. SHARMA
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